More interaction, more reach, more engagement and more sales.
Are those your Instagram objectives?
Yes?
Then you've come to the right place!
In this post, we'll walk step-by-step through the process of creating a KILLER
INSTAGRAM BIO!
With a few cool tweaks, you'll create a bio that can boost business and help you speak
directly to your desired audience.
Before we dive into brand examples -- let’s take a look at the structure of your
Instagram profile, including your bio and the details it should contain.
First: Set up your Instagram profile
- Stay consistent with your name
What's in a name? Everything!
Whatever you type here -- a business or personal name -- will appear at the beginning
of your Instagram bio when users view your profile page.
Pro Tip : Your name should be the same across every social network. This keeps your
brand consistent and makes it easy for potential clients to find you.
Do the same with your email address
The email address you enter here will be used to verify the account and let you know of
any account changes.
Pro Tip : Keep this consistent across all of your social media accounts to make your
notifications easy to track!
- Give some thought to your username
This is the first thing your fans will see when they land on your profile and when you
leave a comment. Your Instagram username also lets fans know how they can reach
you.
Choose one that makes sense -- one that reflects and supports your brand.
Pro Tip : Want to notify people that you've mentioned them? It's simple! Add an "@" sign
in front of their username and they'll receive a notification.
- Get texts by adding your phone number
Prefer text over email? Add your phone number for updates.
- Add gender only if it makes sense to do so
Using Instagram for business? This question might feel a little tricky.
If you've created an Instagram account for your brand, you may want to leave this blank.
This is totally optional and up to you.
- Put real focus into creating an effective bio
This is where the magic happens!
Your Instagram bio is like your website homepage -- you need to make sure you make a
great first impression.
In the final step (below), we'll get down to exactly how Instagram bios can shine!
Pro Tip : Always leave your followers wanting more -- or even better: give them a reason
to contact you.
- Highlight your website with your one allowed link
Instagram only allows you to create one clickable link (and that's in your bio), so link it to
your prime content.
Pro Tip : Posting your latest blog article? Make it the link in your bio, then monitor traffic
and click-throughs.
- Leverage reach with 'similar account' suggestions
Ticking this box means that your profile will show up as a 'suggested similar page' to
other users when they are looking for Instagram accounts to follow.
Second: Get some ideas and check out the Instagram bios of the competition
Third: Craft your killer Instagram bio
Okay, we've looked at the components of an Instagram profile and some pro examples
of how Instagram bios can be put to use. The next step is crafting your own killer bio.
Below are 8 elements you should consider in order to make your Instagram bio
world-class.
- Choose your name wisely
Did you know -- the name and username you select is picked up by Google in search?
Choose wisely!
Use keywords in the title (e.g., “John Smith Plumber”). Do a little research to help your
brand stand out.
- Get to the point with your profession
What do you do? This isn't a time to mince words. Get to the point and tell people who
you are and who you can help.
But keep in mind -- you only have a single line, so be clear and to the point.
- Share hobbies to show the personal side
While its great to have a business description in your bio, your fans and friends also
want to get to know the real you.
A great way to share a more personal side is to include any hobbies or passions you
have outside of work.
- Don't forget the call to action!
Don't miss the chance to tell your fans how to connect or engage with your business.
Include a call to action (CTA) in your bio.
- Use keywords that fit for your business
As I mentioned above, your Instagram name and username are the only 2 items that
are picked up by Google.
Include a few relevant keywords that will help give your audience a better understanding
about what your business does.
- Choose hashtags that will resonate with your fanbase
Although hashtags aren't picked up by Google, they are still important to your bio.
If your company is known for a particular term or hashtag, then use it to extend that
familiarity with your fans.
- Choose your URL judiciously and change as needed
While Instagram only allows you to use one URL in your bio, you can still take
advantage of this to encourage more visits. A few ideas include:
Updating the link when driving users to a new blog post or content piece
Updating the link when your business has just launched a new product /service
Updating the link when promoting a new campaign
In all instances it's a good idea to track your link. That allows you to monitor how many
visits to your chosen landing page originate on Instagram.
- Stand out from the pack with an attention-grabbing layout
There are many ways your business can display its bio info. Your main goals here is to
stand out. As Instagram is a mobile network, using "emoticons" can be a great way to
add color and set yourself apart from the competition.
You can also add spaces to an Instagram bio -- that spreads out the lines so the bio is
easier to read at first glance.
If you feel it’s too difficult to configure lines using your phone, then login to your desktop
Instagram profile and edit from there. Hey, Instagram makes it easy to shine!
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